david herndon


the most ridiculous thing i’ve seen this week

This came in the mail earlier this week.  It is a hardback, limited edition, spring catalog from Cabela’s outdoor store.  Its also 8 x 10 in, and well over an inch thick.  The reasons I find this ridiculous are pretty simple:

1. It is a catalog – Nothing special, commemorative, or limited about that . It’s still just a catalog full of junk that Cabela’s wants me to buy.

2. It is hardback – I can’t think of a bigger waste of money.  The only reason I haven’t thrown this catalog away yet is because I wanted to take a picture of it for this post.  As soon as I publish this post, the catalog goes in the trash in all of its ridiculous hardback glory.  Like I said, its still just a catalog.

Cabela’s: If you really want to impress me and encourage me to buy something, then send me some free stuff.  I mean, if you’re going to spend that much money making your catalog a hardback book, then you could definitely afford to send me a free gift.  Here are a few suggestions from your catalog that fit into the price range of a hardback book:

1. The Mad Bomber Rabbit Fur Hat.  I probably won’t wear this much, but it will be a lot of fun when I do.

2. The Guidewear Glomitts.  I like this product because its really two things in one, and you invented a new word.  Now that’s commemorative!

3. This Buttondown Shirt.  Because nothing says “I’m an outdoorsman” better than a nice buttondown Oxford with pictures of deer and trees all over it… except a hardback catalog sitting on the coffee table.

Thanks, Cabela’s.  I’ll be looking for these gifts in the mail soon!

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